Insights Hub: Conferences & Podcasts

In this session, we will dove into the rising potential AI has in the healthcare space, particularly at its intersection with marketing and media, some emerging risks and what tools businesses have at their disposal today to mitigate those risks. This unique and popular series is curated and led by The Advertising Club Young Professionals (35 and under). In these dynamic fireside-style chats, a Young Pro interviews executives on the theme of the day, their career journey, and relevant cultural/industry moments and share career advice. We also flip the narrative, and the executives ask these rising stars questions about their interests, career paths and aspirations. In this particular session, the focus will be AI in healthcare marketing.

She's Good: Reimagining Black Maternal Health" was a seminal talk on the Group Flight Cultured Unleashed stage, addressing critical issues surrounding Black maternal health. Featuring key speakers like Ashley Banks, Alencia Johnson, Tatyana Ali, Lina Polimeni, and Khari Motayne, the conversation navigates through personal narratives, systemic injustices, and innovative solutions aimed at bridging health inequities faced by Black mothers. Banks introduces "She's Good for Real," a digital platform aimed at empowering Black women to champion their health, with Ali as its face, sharing her transformative experience in the maternal health space. Polimeni articulates Lilly's strides toward equitable health care, while Motayne delves into stark realities confronting Black women during childbirth. This talk sheds light on the pressing need for systemic change, advocacy, and community support to reimagine a more equitable future in Black maternal health. Speakers: Ashley Banks, SVP of Sales at Group Black Tatyana Ali, 5-time NAACP Image Award winner, singer, writer, producer, activist, & Harvard graduate Alencia Johnson, Founder and Chief Impact Officer of 1063 West Broad Lina Polimeni, Chief Corporate Brand Officer at Lilly and Company Khari Motayne, Vice President of Engagement Strategy at CMI Media Group - #blackmaternalhealth - #healthequity - #reproductivejustice - #TatyanaAli - #ShesGoodforReal - #advocacy - #systemicchange - #womenhealth - #MaternalCareDisparities - #empowerment

Inclusive Strategy Driven by Diversity, Passion & Innovation Intercultural exchange and inclusivity have been in the DNA of our agency since its inception. With 17 years of lived and professional experience, we build marketing strategies that speak to an audience rich in diversity.

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In this round table session, our team of cross-channel experts sits down to answer all of your last-minute holiday prep questions. From first-party data to defining and surpassing holiday goals, we’re covering holiday marketing from all angles. Hear from leaders across e-commerce, media, strategy, and creative for “Checking It Twice: A Holiday Planning Checklist for Marketers.” Topic include: - Utilizing first-party data & discovering new customers: Coming on the coattails of recent privacy updates, marketers need to be prepared for increased targeting limitations in a cookie-less world. Learn more about how you should be using your first-party data during the next two months and how you can efficiently capitalize on customers that are trying out new brands. - Defining holiday goals: Gain clarity on how to define your goals and align your holiday plans to business objectives from a holistic, cross-channel perspective. - Creating a seamless user experience: Level up your UX best practice knowledge and learn how to increase CVR and discourage page abandonment during the holidays. - Managing inventory & shipping delays: Logistics is a big issue for many eCommerce brands. Inventory or shipping delays are often out of our control, but we can provide some trade tips to ensure that your brand has a solid strategy in place to account for this. - Setting your brand up for a successful January & beyond: Our team will dive into some hacks that will help your brand master the art of re-engagement to help keep your holiday momentum going long after the season has concluded. To learn more about Direct Agents and to view our work, visit our website: https://www.directagents.com/ -- Like us on https://www.facebook.com/directagentsinc Tweet us @ https://twitter.com/directagents Follow us on https://www.linkedin.com/company/direct-agents Subscribe @ https://www.youtube.com/c/directagents Follow us on https://www.instagram.com/directagents Future First Studio Like us on https://www.facebook.com/Futurefirststudio Follow us on https://www.linkedin.com/showcase/futurefirststudio Follow us on https://www.instagram.com/futurefirststudio

In session 1 of Building Connections & a People-First Culture, Khari Motayne, Associate Director of Multicultural Strategy, and Asiah James, Director of Emerging Audiences at Condé Nast, continue the conversation on polycultural strategies and dive deeper into purpose driven marketing. Digital marketing has seen a drastic shift in the 21st century toward addressing cultural discussions, and building conscious brand messaging has become more important than ever. Multicultural marketing has emerged as a field that helps brands integrate cultural differences and create long-term relationships with vast audiences. Join Khari Motayne and Asiah James to learn how they approach cultural branding in the 21st century. Understand the key factors in multicultural digital marketing strategies that help brands drive meaningful campaigns and connect with their audience in a thoughtful manner. Watch session 2 of our webinar series Next Frontier: The Science Behind the Happy Hour here: https://youtu.be/RZMrm7QBUzk Learn more about Direct Agents client solutions including polycultural marketing, success stories, and more at https://www.directagents.com/ -- Like us on https://www.facebook.com/directagentsinc Tweet us @ https://twitter.com/directagents Follow us on https://www.linkedin.com/company/direct-agents Subscribe @ https://www.youtube.com/c/directagents Follow us on https://www.instagram.com/directagents Future First Studio Like us on https://www.facebook.com/Futurefirststudio Follow us on https://www.linkedin.com/showcase/futurefirststudio Follow us on https://www.instagram.com/futurefirststudio